Campaign to Support the BC Ambulance Infant Transport Team

When the BC Ambulance Infant Transport Team moves an incredibly fragile and tiny patient to the leading Neonatal Intensive Care Unit in western Canada – located at BC Women’s Hospital in Vancouver– time is of the essence. Sudden, undetected changes in blood gas levels may result in severe damage to a neonate’s health and should be acted upon immediately. However, these delicate patients cannot readily sustain multiple, invasive tests for monitoring. So, the ability to use a transcutaneous monitor in transit – a non-invasive PC O2 monitor – provides the opportunity to be highly-attuned to the infant’s condition while being gentle.

The PURICA Foundation is proud to share our new commitment to the BC Ambulance Infant Transport Team and the Neonatal Intensive Care Unit (NICU) at BC Women’s Hospital. And we’d love you to join us in our campaign to raise funds for the critical care and support provided by the Infant Transport Team to the most vulnerable babies from throughout British Columbia.

To donate: Visit  the BC Women’s Hospital Foundation donation page.

For more information on other PURICA Foundation campaigns: Visit the Cowichan Valley Hospice House Project. 

THE CAMPAIGN

WHAT?

A campaign to raise funds for the BC Ambulance Infant Transport Team at BC Women’s Hospital.

WHY?

There are not enough PCO2 monitors to meet the demand in British Columbia. This is live-saving equipment used by the paramedics of the BC Ambulance Infant Transport Team.

WHERE and WHO?

Throughout British Columbia on the strength of our health food store partner network.

WHEN?

A three-month campaign beginning November 1st, 2018 and into the New Year.

HOW?

Funds will be raised in several ways, including on the sales of PURICA Effervescent Magnesium. PURICA will donate $3 per bottle sold.

Just as Magnesium is essential to life, so is your support! Please join us to support the BC Ambulance Infant Transport Team at BC Women’s Hospital.

BC Women’s Hospital Foundation

A PERSONAL CONNECTION

Personal stories move us. That’s why our hearts went out to long-time PURICA employee Tawnya Ritco when her water broke at 22 weeks and four days. Our entire team checked in every day, hanging on to the hope that she could see her pregnancy through. We soon came to recognize that although she and her unborn baby were seriously at risk, they were in the best care possible at the NICU at BC Women’s Hospital. Thanks in large part to the NICU and its talented doctors, caring nurses, responsive Respiratory Technicians and other key team members, Alexa is the healthy, wonderful child she is today

She spent the first 10 weeks of her life in the NICU at BC Women’s Hospital – essentially what would have been the third trimester of Tawnya’s pregnancy – growing from the tender birth weight of three pounds (1375 grams) to six pounds. She had quite the rocky start in her first few days, but on the strength of the world-class care, equipment and resources at the NICU at BC Women’s Hospital, she was home by January of 2017 and she hasn’t skipped a beat since.

This close to home personal connection is why we’re inspired to support the NICU at BC Women’s Hospital. Outside of her transfer to her transitional care for 10 days at Lion’s Gate Hospital in North Vancouver, Alexa did not rely on the BC Ambulance Infant Transport Team to survive. But many babies born prematurely throughout BC every week do. Without the monitoring equipment and paramedic support it provides, many babies would not have the chance to live.

PURICA is donating $3 per bottle of PURICA Effervescent Magnesium to purchase non-invasive PCO2 monitors for the Infant Transport Team at the NICU at BC Women’s Hospital.

We invite you to join us, to build on the inspiration provided by Alexa, her fellow NICU grads and all the other babies whose lives are saved through BC Women’s Hospital. Your support will go a long way to ensuring the most vulnerable of tiny British Columbians have the chance to survive and in many cases live full, active, healthy lives thanks to the BC Ambulance Infant Transport Team and the NICU at BC Women’s Hospital.

On behalf of NICU grad Alexa and all NICU babies,

Thank You.
Marnie Watkin
Chair, PURICA Foundation

Alexa had the support of Team PURICA – and of course the NICU at BC Women’s Hospital – since before she was born.

Tawnya and Alexa (Photo: Perlla photography)